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In the East of Antioquia, between beautiful landscapes furnished by
the infinity of colors coming from their intense plantations; we proudly
project a C.I ANTIOQUEÑA DE FRESAS S.A. with the purpose to
offer the world the best delights in fresh fruit and natural food,
processed with dedication and quality in order to satisfy our customers.
These plantations
are done with technology and friendly processes with the natural
environment , we offer in a permanent way a line of products, such
as fresh fruit, dehydrated strawberries, pulverized strawberries,
wines etc.
The company was
created in Itagui (Antioquia) In the year 2.000 with the purpose
of commercialize the fresh fruit to retail and wholesalers.
At the beginning
we only counted on suppliers from Cundinamarca and two producers
from the East of Antioquia ; at the current moment we have more
than one hundred and twenty producers , and our own plantations
; one of them in Cumaral in the Rionegro Municipality, with 4 hectares
planted with 200.000 (two hundred thousand) plants, and the organic
project ( without chemicals ) which started as an experiment in
Santa Elena, with 10.000 plants planted in 3.000 mts.2 . At the
moment 90% of the covering of the demand is done by the East of
Antioquia, and the remaining 10% is covered by other regions in
the Country.
Our main fresh fruit commercialization channel is focus: 70% to
the informal market section, and the 30% left to industrial area;
so far we have 70 clients and here are the most representatives:
Frugal , Panamericana de Alimentos, Reposteria El Portal, Tortas
y Ponquês, Agricola el Fresal, among others.
Since strawberry
is a product highly perishable Antioqueña de Fresas is developing
new products ,searching to find a more lasting fresh fruit , in
order to open new markets
The enterprise is looking for optimizing
efficiency , minimizing risks in order to generate new opportunities
to the people who are directly or indirectly involved with the company,
to improve their standard of life quality, and achieve the opportunity
to work for their own companies, through strawberries producer associations,
multipartite cooperatives , and job associations enterprises , all
of those are being trained and are obtaining a permanent assistance
by C.I ANTIOQUEÑA DE FRESAS S.A.
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To be leaders in the local market in the commercialization of fresh and
processed fruit , creating a massive consume culture as well as to enter
to the international markets with fresh fruits that may satisfy the needs
of our customers and clients in quality and service, assuring the integral
and fair development of our human resource, thus contributing to the constant
development of the enterprise , the adequate and fair retribution to the
members of the organization, their families, shareholders, and the society
in general.

C.I ANTIOQUEÑA DE FRESAS S.A. , is an enterprise created with the
objective to promote the production, commercialization , and consume of
high quality fresh and processed fruit to local and international stages,
through the concourse of a highly motivated, trained, and committed ,human
capital to its mission.

To cultivate, commercialize, and to transform the fresh fruit , looking
for the best quality conditions , in the plantation, handling and development
of the product as well as the improvement of the quality of life of the
employees, suppliers, and customers involved in this process .

To promote the expansion of the plantations in the East of Antioquia
To promote the use of technology among strawberries producers.
To promote the good agriculture practices.
To protect the environment.
To improve the standard quality life of the employees and their families.
To obtain greater knowledge in the process of production and elaboration
of strawberry sub products.
To have own plantations to assure a constant and good quality production.
To promote the development of others sub products with added value
To investigate and to experiment in the organic production field.
To commercialize on local and international levels.
To attend to courses and seminaries in relation with the topic.
To participate in shows and exhibitions locally, nationwide, and international
events.
To establish ethical and responsible criteria.
To work in order to be certify in the : ISO, ICONTEC, BASC , regulations.
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